Wednesday, May 1, 2013

In Response to Kaley DeBoer

So what I question is whether or not having a twitter account or a Facebook page for a company is actually beneficial? Do you believe social media marketing is beneficial, or do you think it hasn't quite reached it's maturity enough to be successful?

I believe that if done correctly, social media marketing can be extremely beneficial.  The problem is that most companies don't know how to use social media marketing to its full potential, or even correctly.  If businesses would like to have their own social media pages, they need to first study the process and make sure they know how to use it correctly and professionally.  They should be hiring a professional in this field to keep tabs on and control their social media sites.  

Harvard Business School posted the following article with statistics showing us just how little business actually know about using social media correctly,

Were you surprised by any of the statistics HBS provided us with?  Why or why not?

The Internet and Marketing Research

With improvements over the years in technology, it is no surprise that marketing research would also be affected.  Market researchers can now use the Internet to conduct online surveys, focus groups, panels, research, etc.

Web Survey Systems allow researchers to create and conduct surveys online.  Unfortunately, they will not provide you with a sample to survey, but they will give you the tools to conduct your survey.  One specific website on which you can do this is  This website will help you design, collect, and analyze data.

It is important to remember when conducting any survey that you should ask the correct questions when surveying a sample.  On their Youtube channel, SurveyMonkey provides us with a video entitled "5 Questions to Ask for Survey Success."  The five questions they believe we should ask are "How?" "Where?" "Who?" "When?" and "What?"

After viewing this video, do you agree with their rational?  Why or why not?