Wednesday, April 3, 2013

In Response to Melissa Moriwaki

What is your opinion on these April Fools Day products? Are they helping the brands? Why or why not?

I was amused watching the commercials for "Bacon Flavored Scope" and "Skinny Skinny Jeans." Although I was amused, I'm not sure whether these April Fools commercials are helping the brands or rather hurting them.  As Melissa pointed out although we all believe these commercials to be jokes, the companies give off an impression that keeps them in the back of our minds, which might help gain customers in the future.  I wonder though if this impression for some will be negative and actually work again the companies.  If customers are given the wrong impression they may lose faith in these brands and chose to take their business elsewhere.  On the other hand, with a little bit of a sense of humor the commercials may actually want to shop these brands after viewing the commercials.

I think that these amusing commercials can both help and hurt the brands, it just depends on the customer that views them, and their sense of humor.  After viewing these I wonder if there are any more companies that have created April Fools Day commercials in the past.  If so, what were those brands/commercials and did they help or hurt the company?  What was the end result?

Levels of Distribution Intensity

There are three different intensity levels of distribution.

The first level is intensive.  With an intensive level of distribution, a company aims having their product available at every outlet.  The level of customer service needed to sell this product is reduced.  Products that are distributed intensively often become convenience items.  Some products that are distributed intensively are chips, soft drinks, magazines, etc.

The second level of distribution is selective.  With a selective level of distribution products are distributed by screening dealers to eliminate all but a few in a selective area.  Products distributed at a selective level become specialty items.  Some products that are distributed at a selective level are televisions, computers, iPods, and telephones.

Finally, the third level of distribution is exclusive.  With an exclusive level of distribution products are distributed by one (or very few) dealers in a given area.  Products distributed at an exclusive level are usually specialty/luxury items.  Some products that are distributed at an exclusive level are Rolex watches and Rolls Royce vehicles.

What are some more products distributed at any of these given levels of intensity?  What are some advantages/disadvantages to items being distributed at each level of intensity.