So what I question is whether or not having a twitter account or a Facebook page for a company is actually beneficial? Do you believe social media marketing is beneficial, or do you think it hasn't quite reached it's maturity enough to be successful?
I believe that if done correctly, social media marketing can be extremely beneficial. The problem is that most companies don't know how to use social media marketing to its full potential, or even correctly. If businesses would like to have their own social media pages, they need to first study the process and make sure they know how to use it correctly and professionally. They should be hiring a professional in this field to keep tabs on and control their social media sites.
Harvard Business School posted the following article with statistics showing us just how little business actually know about using social media correctly, http://hbr.org/web/slideshows/social-media-what-most-companies-dont-know/5-slide.
Were you surprised by any of the statistics HBS provided us with? Why or why not?