Wednesday, April 3, 2013

In Response to Melissa Moriwaki

What is your opinion on these April Fools Day products? Are they helping the brands? Why or why not?

I was amused watching the commercials for "Bacon Flavored Scope" and "Skinny Skinny Jeans." Although I was amused, I'm not sure whether these April Fools commercials are helping the brands or rather hurting them.  As Melissa pointed out although we all believe these commercials to be jokes, the companies give off an impression that keeps them in the back of our minds, which might help gain customers in the future.  I wonder though if this impression for some will be negative and actually work again the companies.  If customers are given the wrong impression they may lose faith in these brands and chose to take their business elsewhere.  On the other hand, with a little bit of a sense of humor the commercials may actually want to shop these brands after viewing the commercials.

I think that these amusing commercials can both help and hurt the brands, it just depends on the customer that views them, and their sense of humor.  After viewing these I wonder if there are any more companies that have created April Fools Day commercials in the past.  If so, what were those brands/commercials and did they help or hurt the company?  What was the end result?

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