Wednesday, February 20, 2013

Response to Katie O'Hurley

I think that humor is an excellent technique to use in commercials because it gets the viewers attention and makes them want to buy and support that product.  I think that creating a figure for the company such as Flo is also a strong advertising technique because it makes the company recognizable.

One company that I uses humor in their commercials as an advertising technique is Doritos.  They haven't done it with just one commercial, but they have a history of using humor as an advertising technique in their commercials.

Both of these commercials were shown this year during the Superbowl.  As you can see they chose to use humor, and did it successfully may I add, in multiple commercials on the same night.

What are some other techniques that are utilized in advertising?  What are some specific examples of these techniques?

No comments:

Post a Comment