I believe that it is beneficial for a company to focus on multiple target markets. If they only focus on one then they are reducing the number of possible customers that they could have. For example, in class we discussed Dr. Pepper coming out with a new product called "Just for Men." By naming the new diet soda this, Dr.Pepper is excluding possible women consumers from becoming buyers. If they focused their target market rather on those looking to drink diet soda, they would expand from just men who want to drink diet soda to men and women that want to drink diet soda.
I feel that focusing on one target market hurts a company rather than helping it. Can you think of a time where a company focused on too slim of a target market and face unfortunate consequences because of it?